Knowing how many, what type, how long they stay, and where your website visitors come from, allows you to plan with the intention of providing products that they effectively require, convert them into frequent customers and ensure the permanence of your company in the market. In this sense, it is necessary to know the user’s intentionality and the reasons for monitoring it.
1. Know the quantity and quality of visitors to your website
The number of visitors to your website is an indicator that internet regulars are seeing the product or service you offer, however the number you get is not a guarantee that they will stay on it and you will be able to get a sale. This is where the importance of knowing the “quality of visitors” who arrive comes in.
2. Know what your users are most interested in
Another reason to monitor visitors to your website is to obtain a diagram of the products or services that most attract their attention, those that they search for or visit the most, allowing you to enhance this category, for this it is recommended both the use of statistics and correct keywords.
3. Changing anonymity for frequent visitors
While anonymous visitors add up to visits, the ultimate goal is for them to become customers, monitoring will indicate how many of them have completed the process with a purchase and how many of these have become frequent visitors.
4. Know your customers
Identifying your frequent customers allows you to approach them in a personalized way by offering them the type of products that you know catch their attention, likewise, you will increase identification with your company.
5. Recover the investment
Investing in a domain, website design, and other forms of SEO integrate a whole called a “marketing platform” that when used correctly will translate into “Present and Future Revenue.”
6. Know “where your users come from”
The concept “where they come from” tells you the route they have used to get to you, for example, if the source of traffic was a product of social networks you must keep the information updated in each of these.
7. Improve the design and functionality of the website
Monitoring helps you get to know your customer and you can use this to your advantage to design what will catch their attention in such a way that it works as practical and simple as possible.
8. Plan and improve your website
Planning involves responding in a short time, minimizing the risks of obtaining bounce users.
9. Know your weaknesses
SEO has many angles and some of them can take you away from your customer. The good news is that the result of this is not irreversible and can attack the weaknesses of your website or marketing strategy.
10. Build a Sales Plan
This sales plan will be built based on the real results offered by the monitoring, in this way you will create something adjusted to your reality.
While every visitor to your website counts, monitoring provides knowledge to implement new ways to reach them, offer them what they want, and do the hard work of the competition. Remember in the virtual world not only algorithms are valuable, but also the information that allows you to define your customer!
