Has it ever happened to you that you visit a page and then countless offers and advertising related to that same website appear? That is remarketing, an online advertising strategy that companies use through the Internet, constantly showing you the products and services they offer in search of you buying one.
This happens when you have visited their page but did not purchase any services or products. According to data from Google Think Insights, 70% of people leave a website after having the product in the shopping cart, another 96% do so without becoming a customer of the page, so how could you get customers to return? This is precisely what this technique is responsible for.
What is Remarketing for?
The main objective is to attract the attention of customers, it reminds them of the existence of your website and what it offers, because there are people who enter the page, browse through the different sections and load the cart with different products that capture their attention, but in the end they do not buy anything, this is a select group to which it is necessary to remarket.
When this happens, you already know what attracts the user’s attention, so sending them a reminder of their visit, could get you to the climax of the purchase, which is what you want. In this sense, remarketing is very useful for converting a potential customer.
Advantages of Remarketing Why implement it in your Inbound Marketing campaign?
1.-The audience is personalized
The actions carried out by the user are taken into account and depending on this, ads will appear, naturally it will not be the same for someone who has already purchased a product and may be interested in obtaining more, than for someone who has only visited one of the sections of the website.
2.-The advertisement reminds you of the company
If they liked the website, the customer will have the reminder that they can return to the site if they want to buy something else, because previously it went well and they were interested in what was offered, at the time the ad appears it will not be a nuisance for the user.
3.-A wide scope
Ads can reach all types of users, in large masses and all over the world, they are repeated several times a week or month, it is much simpler than handing out flyers or showing a pamphlet, these ads are on a large scale.
The good implementation of an effective marketing strategy is seen, not with the number of visits, but with the number of sales that are achieved, you have to select the right audience, many may perceive the remarketing technique as annoying, while those truly interested may see it as an advantage, the ease of remembering where they left off.
How to choose the right users? Your strategy will determine it, and if you don’t have it you must develop even if it is a very simple one but well focused on what your target customer wants or needs, the art of marketing is not simply to offer the product, it goes a little beyond that. Where do you want to go? Consult with professionals who will guide you in the best way.
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