Lead magnets or assets are a fundamental pillar of any inbound marketing strategy.
They are essential elements that help us convert the visitor to our website into a lead or contact.
Lead magnets or assets are the elements that you will normally provide to your contacts when filling out a form.
An asset can be any file of interest to the contact such as a video, an mp3, a presentation, a guide, a collection of pdf articles, etc.
But whatever the type of lead magnet, do you know whatthe lead magnets of successful entrepreneurs such as Vilma Nuñez, Laura Ribas, Geni Ramos, Elsa López and Inge Sáez have in common?
All of them offer something irresistible to their visitors on their homepage.
But what is so irresistible that makes your website a lead generation machine?
We tell you at the end of the post, but first, take note of its example:
Vilma Nuñez
Vilma is one of the biggest references in Spanish-speaking digital marketing and a role model for many infoproducers and marketing consultants.
Their website has evolved a lot since it started. It currently offers a welcome resource pack on its homepage:
The interesting thing is that before you have been able to download it, it has already segmented and tagged you to include you in different sales or lead nurturing funnels:
A good practice to follow 🙂
Laura Ribas
Another good practice to follow is the one that Laura Ribas does.
Its “almighty” leadmagnet is more than accurate for the audience it is aimed at.
Just like Vilma does, Laura manages to segment the visitor to qualify them before giving them the lead magnet, which in this case is a personalized action plan based on their answers.
An example of lead personalization and qualification.
Geni Ramos
Another enterprising woman that we want to highlight is Geni.
Your leadmagnet is neither a pdf resource pack nor an assessment test with an action plan like the examples above.
Geni offers video training. Geni takes advantage of the pull of free courses, whether in email or video format, that work so well.
There’s nothing better than adding value with a free course so that your contacts trust you and want to receive more of your resources (free and paid).
Elsa Lopez
Elsa is the queen of Mailchimp. Entrepreneur and infoproducer, she helps other sellers of online courses to get more customers.
The leadmagnet it offers on its homepage in ebook format is a clear example of a concrete, actionable ebook that is relevant to the target audience.
As an extra positive point and example to follow, Elsa also takes advantage of her “about me” page (one of the most visited pages on any website) to try to convert her visitors into contact there as well.
Inge Sáez
If Elsa is the queen of Mailchimp, Inge is the queen of Linkedin : )
An expert in Social Selling, in her leadmagnet she offers you a guide to 5 tools to improve your presence on Linkedin.
Do you know what these 5 entrepreneurs have in common?
In addition to being empowered women who have managed to live from their passion, these women have something else in common.
We have identified 7 key elements that the lead magnets of these 10 successful entrepreneurs meet.
If you want to be like them, check that your leadmagnet meets the following:
- Solve a real problem
- It delivers a quick win, something that can be applied immediately or provides value quickly to the user
- It’s specific. The more specific the better you will convert.
- It’s easy to digest. The content should be easy to consume, and not require high user involvement.
- It is of high value. Don’t be afraid to share your knowledge or information. The more value you bring to your lead magnet, the more likely you are to build an open contact base and predisposed to receive more valuable content from you.
- It’s accessible. Don’t force the contact to fill in 10 steps until you get the promised lead magnet. The lower the difficulty of access, the lower the conversion.
- Demonstrate your expertise. Show your contacts your true value, it’s your chance to show yourself naked!
Whatever type of lead magnet you choose for your lead capture strategy, verify that it meets the 7 essential elements.
Can you identify another key element that any lead magnet must meet to convert to the maximum?
